The Creativity Gap

You've sat in the meeting where someone kills a good idea before it has room to breathe. Maybe you've been the one who did it. The reflexive "we tried that," the pivot to budget, the instinct to protect what's already working. It's not that people don't care about creativity. It's that no one has ever taught them how to actually practice it.

Adam Kingl has the data on this. 80% of CEOs say creativity is a top-three priority. In those same organizations, 94% of employees say their company is bad at it. He's spent years studying that gap — inside Carnegie Hall, Disney Imagineering, Broadway, the writers' room of Friends — and translating what actually closes it.

His book Sparking Success was shortlisted for the Business Book Awards. He teaches at London Business School, Imperial College, and Cambridge. And his newest book, Executive Eats, just came out this month.

We're going…