Henrik Werdelin: Everyday Entrepreneurs and the Rise of Agentic Business

Henrik Werdelin is no stranger to innovation. As the co-founder of BarkBox and founder of Audos, he has helped launch companies that sold to Facebook, Microsoft, and Dropbox. Named one of Fast Company's Most Creative People, Henrik is now focused on a new frontier: empowering everyday entrepreneurs to build agentic businesses using AI.

From Startup Studio to Agentic Platforms

Henrik's journey began with Prehype, a startup studio that incubated ventures with high-growth potential. But with the rise of AI, he saw an opportunity to scale entrepreneurial support beyond traditional models. His latest venture, Audos, is a platform designed to help solo founders launch businesses powered by AI agentswithout needing deep technical skills or venture capital.

A New Asset Class of Entrepreneurs

Henrik believes we are witnessing the birth of a new asset class: everyday entrepreneurs. These are individuals who may not identify as startup founders but have deep knowledge of a specific user group and a desire to serve them. Audos helps these creators build agentic businesses that solve real problems, often starting with nothing more than a conversation and a clear problem statement.

"Most people dont start with an ideathey start with a customer problem."

This philosophy is baked into Audos' onboarding flow, which guides users through identifying pain points and rapidly prototyping solutions using AI tools.

Relationship Capital Over Product Features

In his book Me, My Customer, and AI, Henrik introduces the concept of "relationship capital" as the new moat. In a world where anyone can build anything, the true differentiator is how well you understand and connect with your customer. This approach favors authenticity, empathy, and iterative learning over flashy features or aggressive scaling.

Building Businesses Like Record Labels

Henrik likens Audos to a record label for entrepreneurs. The platform identifies promising creators, supports them with resources and technology, and shares in their upside. Unlike traditional startup accelerators, Audos doesn't take equityit offers flexible revenue-sharing models and lets founders retain full ownership.

Final Thought: Entrepreneurship as Exploration

Henrik's work is a call to action for anyone curious about building something new. You don't need a pitch deck or a coding backgroundjust a problem worth solving and the willingness to explore. In the AI era, entrepreneurship is no longer reserved for the few. It's open to anyone ready to start.

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